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The takeaway is clear. While digital media play a crucial role in a comprehensive multichannel marketing approach, they cannot fully replace print. For effective results, incorporate print into your marketing strategy!
In today’s marketing landscape, content marketing is indispensable. With a few adjustments to your strategy, you can effectively direct your direct mail, email, and social media efforts to reach the right audience at the right moment, significantly enhancing your marketing initiatives.
Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy.
If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product?