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Ever wondered what separates a forgettable ad from a campaign that wins industry acclaim? It's rarely about flashy production or massive budgets.
Marketing success isn't just about generating leads. It's about strategically guiding customers through each phase of the buyer's journey.
You're preparing to launch your next direct mail campaign. You've updated your mailing list and identified your target variables, but what about your messaging?
Want to capture your audience's interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini's framework for persuasive marketing.