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You're preparing to launch your next direct mail campaign. You've updated your mailing list and identified your target variables, but what about your messaging?
Want to capture your audience's interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini's framework for persuasive marketing.
Design trends change. Fonts change. Even the way people browse catalogs and ads shifts over the years. However, some marketing techniques remain timeless.
Every buyer is unique. Yet, certain principles of human behavior apply to nearly everyone. Understanding these principles can help you guide your direct mail and digital marketing strategies more effectively.