Direct mail is a highly effective marketing channel, but many marketing conversations must continue before they bear fruit. Your direct mail piece may prompt someone to visit your website, for example, but they often need another nudge. This is where retargeting comes in. Once a prospect visits your website, you can target them again (retarget them) on social media. This allows you to engage them further and complete the sale.
Where is the most critical area of the direct mail envelope besides the mailing address? The upper left-hand corner. Yes, where you put the return address! How you use this humble section of the envelope can be the deciding factor in whether someone decides to open your envelope or not.
By Lornan Litho|2024-02-08T21:52:50+00:00February 8th, 2024|Categories: Articles|Comments Off on Why the Upper Left-Hand Corner of the Envelope Is Critical to Your Marketing Success
Some packages are just fun to open. Regardless of the product inside, the experience of just opening the box is exciting and makes us feel special. We know brands that are masters at this. Apple. Ulta. Glossier. These companies have mastered the art of “the unboxing experience.”
By Lornan Litho|2024-01-25T01:49:59+00:00January 25th, 2024|Categories: Articles|Comments Off on Mastering the Unboxing Experience
Customer churn is part of the business for even the most successful companies. New customers come, and some customers go. The question isn’t how to stop customer churn. It’s how to reduce it. What are some of the ways you can keep churn to a minimum? Here are four steps to get you started.
By Lornan Litho|2024-01-12T20:12:12+00:00January 12th, 2024|Categories: Articles|Comments Off on Curbing Customer Churn: 4 Key Strategies
We hear a lot about personalized printing—addressing recipients by name and tailoring the content based on what you know about them. This approach takes additional time and expense, including refining and analyzing marketing databases, creating customer profiles, and developing messaging for personalized communications. Does it make a difference?
Inbound marketing has never been more critical. With the prevalence of information on the web, buyers do most of their research before ever contacting a salesperson. 60%-70% of buyers will be at the end of their sales journeys before they reach out to talk to you.
When properly designed, great packaging protects the product, grabs the shopper’s attention, and becomes your in-store salesperson. Common oversights, however, can cause this opportunity to fall flat. How can you avoid common packaging pitfalls and maximize your on-shelf opportunities?
By Lornan Litho|2023-11-10T20:16:32+00:00November 27th, 2023|Categories: Articles|Comments Off on 5 Tips for Avoiding Packaging Missteps
No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in marketing, too. People care about the details of your product’s costs, benefits, and specs, but once you start telling a story, that story has stopping power that can be more powerful than facts and figures.
By Lornan Litho|2023-11-10T20:15:30+00:00November 10th, 2023|Categories: Articles|Comments Off on Why Storytelling Works in Marketing
In a world brimming with choices, staying top of mind with customers is a coveted position. It means your brand is the first one they think of when they have a need or desire. But how do you get top of mind? Let’s look at four ways to get (and stay) in this coveted position.
By Lornan Litho|2023-10-24T14:23:05+00:00October 24th, 2023|Categories: Articles|Comments Off on Staying Top of Mind with Customers: Strategies for Lasting Engagement
As consumers actively prioritize sustainability, many brands turn from plastic to paper-based packaging to align with their customers’ values. As part of this commitment, many are also speccing environmentally certified substrates. What are environmental certifications, and how can they enhance your brand image and reputation?
By Lornan Litho|2023-10-13T16:13:17+00:00October 13th, 2023|Categories: Articles|Comments Off on The Power of Sustainable Packaging Materials