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INDUSTRY RELATED ARTICLES

Five USPS Tips for Foolproof Direct Mail

When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns:

By |June 12th, 2024|Categories: Articles|Comments Off on Five USPS Tips for Foolproof Direct Mail

Refresh Your Marketing Collateral for Maximum Impact

One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh.

By |May 10th, 2024|Categories: Articles|Comments Off on Refresh Your Marketing Collateral for Maximum Impact

Elevating Your Brand’s Impact with Extra Dimension

How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive engagement. From pop-up designs to textured finishes, dimensional print can take your marketing efforts to the next level.

By |April 24th, 2024|Categories: Articles|Comments Off on Elevating Your Brand’s Impact with Extra Dimension

Sustainable Printing Is More Than Recycled Paper

Using recycled paper is essential in moving toward more sustainable printing, but it’s not the only one! For those who want to be friendly to the earth, here are five other ways to incorporate sustainability when designing and ordering print materials.

By |April 11th, 2024|Categories: Articles|Comments Off on Sustainable Printing Is More Than Recycled Paper

5 Situations Where Print Media Outshines Digital

In today's digital age, it's easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five scenarios where print comes out on top.

By |March 27th, 2024|Categories: Articles|Comments Off on 5 Situations Where Print Media Outshines Digital

How to Write Marketing Copy That Motivates!

Whether you're creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion, and, ultimately, drive sales. To achieve this, marketers often tap into six primary motivators that resonate with consumers deeply and personally. Let's take a look.

By |March 14th, 2024|Categories: Articles|0 Comments

Want More from Your Print Budget? Try This!

Direct mail is a highly effective marketing channel, but many marketing conversations must continue before they bear fruit. Your direct mail piece may prompt someone to visit your website, for example, but they often need another nudge. This is where retargeting comes in. Once a prospect visits your website, you can target them again (retarget them) on social media. This allows you to engage them further and complete the sale.

By |February 21st, 2024|Categories: Articles|0 Comments

Why the Upper Left-Hand Corner of the Envelope Is Critical to Your Marketing Success

Where is the most critical area of the direct mail envelope besides the mailing address? The upper left-hand corner. Yes, where you put the return address! How you use this humble section of the envelope can be the deciding factor in whether someone decides to open your envelope or not. 

By |February 8th, 2024|Categories: Articles|Comments Off on Why the Upper Left-Hand Corner of the Envelope Is Critical to Your Marketing Success

Mastering the Unboxing Experience

Some packages are just fun to open. Regardless of the product inside, the experience of just opening the box is exciting and makes us feel special. We know brands that are masters at this. Apple. Ulta. Glossier. These companies have mastered the art of “the unboxing experience.”

By |January 25th, 2024|Categories: Articles|Comments Off on Mastering the Unboxing Experience
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